The only global microbooking service, Dayuse (Web, Android, iOS) has an inventory of more than 2,000 hotels in 15 countries.

Hotel brands may feel like this is simply the cost of doing business in the industry, but it's a price they should not have to pay, according to Lorenzo Sciotti, U.S. head of sales, Dayuse.com.

A growing number of travellers are using hotel rooms for a different purpose tha spending the night- and it's not necesarily for a passionate tryst between the sheets either.