MERCURE BRIDGWATER. . From the North, take J23 off M5. At the roundabout turn right then at the next roundabout take the first exit A38 Bridgwater. At Cross Rifles Roundabout, take the second exit A38, at the traffic lights turn right onto Eastover. The hotel is on the left. From the South, take J24 off M5. At the roundabout, take the first exit. At the second roundabout, take the A38 Bridgwater. Follow the A 38 to the T junction, turn right and you will see the hotel on your left. After the hotel, turn left onto Eastover.